依云Baby & Me 整合計劃

THE STRATEGY:

- Leverage the ‘Young Image’ theme movie to deliver the brand concept ‘Live Young’

- Produce an APP that lets consumers take and upload their own photos to create their personal ‘Young Image’.


THE RESULTS:

- More than 50,000 consumers interacted with the campaign

- Maximized the exposure to consumers with the use of efficient media combinations in BJ, SH, GZ.

In Shanghai, the campaign covered 2000 taxi media over 1 month, 4152 outdoor TV screens during 1 week & cinema advertising on 30 screens over 2 weeks.

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