- Leverage the ‘Young Image’ theme
movie to deliver the brand concept ‘Live Young’
- Produce an APP that lets consumers
take and upload their own photos to create their personal ‘Young Image’.
- More than 50,000 consumers
interacted with the campaign
- Maximized the exposure to consumers
with the use of efficient media combinations in BJ, SH, GZ.
In Shanghai, the campaign covered
2000 taxi media over 1 month, 4152 outdoor TV screens during 1 week &
cinema advertising on 30 screens over 2 weeks.