Shanghai Fucai Brand Strategy

CHANLLENGE:

The existing welfare lottery business mode and brand image can not meet the demands in this constantly evolving market


STRATEGY:

? Full examination and research from macroscopic environment to microcosmic situation of lottery market

? Develop the main communication strategy and engagement tools for new market

? Develop a Fucai brand book to standardize the brand image


HOW WE DO :


?Create brand mascot as main communication employee to enhance brand image and increase brand infinity

?Implant  into new channel by creating the Fucai vending machine

?Create a full year plan of flexible scaled events (PR, roadshow, popup, flying team. etc.) for different new channels and connecting with new media to collect market database and amplification.

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